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Is Your Dog Eating Junk? How Zora’s Best Friendz is Cleaning Up the Dog Treat Industry

The fact that industrial food is bad for you has been repeated so often in public discourse that, at this point, it has become a cliché. Yet, like most clichés, this one still has some unexplored grounds, such as the fact it’s not only human food that suffers from the evils of industrialized malpractice.

The pet food industry is filled with treats that, although widely marketed as “healthy” , are packed with fillers, preservatives, and artificial ingredients that bring their own adverse side effects. As a result, many dog owners unknowingly feed their pets treats that contain low-quality proteins, excessive grains, and chemicals that offer little nutritional value. But one brand is setting a new standard for pet nutrition—Zora’s Best Friendz.

The Problem with Traditional Dog Treats

Just like the human food industry often sacrifices the quality of their products for efficiency or better margins, so do a lot of pet food brands. Most commercial dog treats contain additives, artificial flavors, and low-grade ingredients that may lead your furry friend to experience problems with malnutrition, allergies, and digestive issues. Treats are especially troublesome because they are  processed using high-pressure techniques or chemical treatments that strip them of vital nutrients. So if you want your pet to be healthy and happy for a long time, it might be best to cut back on many traditional options. But what should you replace them with?

A Better Alternative: Zora’s Best Friendz

Zora’s Best Friendz offers premium, single-ingredient, human-grade beef liver treats made with 100% beef liver, slowly roasted and freeze-dried to preserve nutrients and flavor without using grains, gluten, fillers, or preservatives.

These treats are produced in a USDA-inspected facility in Loveland, Colorado, to ensure the highest safety and quality standards are met. Unlike many mainstream brands, these treats are free from artificial processing and provide a natural source of protein, iron, and essential vitamins, promoting overall canine health.

Backed by Canine Nutrition Experts

Right now, you might recall all the treats that proudly display similar buzzwords like “healthy”, “natural”, or “organic”, but where Zora’s Best Friendz sets itself apart from these other brands is the fact that they have actual scientific backing to their claims.

In October 2024, Zora’s Best Friendz partnered with certified canine nutritionist Kayla Kowalski to raise awareness about the benefits of raw, natural nutrition for dogs. Kowalski, a strong advocate for holistic pet health, highlights how treats made from whole, nutrient-dense ingredients—like those from Zora’s Best Friendz—support better digestion, muscle development, and promotes a shinier coat.

Why Pet Owners Are Making the Switch

Dog owners are following a general market trend that prioritizes health and transparency in the food industry, an approach that is now trickling down to their pets. In this scenario, companies that actually walk the talk when it comes to these concerns are gaining a great advantage. And the customers couldn’t be more glad. Reviews praise the treats for their palatability, high-quality ingredients, and ability to last over a month, even for frequent treat-givers. Sold in convenient 3-ounce cups, these freeze-dried beef liver treats provide an easy and nutritious way to reward dogs without compromising their health.

Elevate Your Dog’s Diet

So, if your house is moving on from junk food, and you want your dog to follow the rest of your family into a healthier life, there might be no better option than Zora’s Best Friendz. Their penchant for using high-quality, human-grade ingredients ensures that your dog gets the nutrition they deserve and reap the benefits in the form of a longer, healthier and therefore happier life.

To learn more or purchase Zora’s Best Friendz, visit their official website or find them on major retail platforms.

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