Running a small business should feel like riding a wave—focused, fast, and exhilarating. Yet for many entrepreneurs, marketing feels like the opposite: a slog through endless meetings, agency fees, and locked-down strategies that stifle creativity. What if, instead of struggling through this cycle, you could surf it? What if your marketing efforts felt seamless, intuitive, and deeply effective?
Courtney Hurley and Kelly Evans believe you can. With over 30 years of marketing expertise, they’ve seen how flawed systems trap business owners in reactive patterns, burning time, money, and energy. That’s why they created Screws + Stilettos and their Market Like A CMO workshop—a program designed to help small business owners reclaim control of their marketing and tap into the state of peak performance known as flow.
Breaking Free from the Marketing Bottleneck
Traditional marketing models often leave entrepreneurs stuck. Agencies hold the keys to your website, customer data, and campaign strategies, turning every pivot into a bureaucratic nightmare. This approach doesn’t just cost money; it drains creativity and autonomy, leaving business owners feeling like passengers in their own companies.
Hurley and Evans set out to disrupt this cycle. Through their Market Like A CMO workshop, they teach small business owners how to build systems that they own, control, and operate with ease. The workshop isn’t about piling on more work—it’s about creating freedom by aligning marketing strategies with neuroscience-backed productivity techniques.
The Neuroscience of Flow: Marketing Meets Peak Performance
At the heart of Hurley and Evans’ approach is the concept of flow, a state of deep focus where time seems to disappear, creativity surges, and productivity soars. Decades of research show that accessing flow can boost performance by up to 500%. This isn’t just a theory; it’s a tool that the world’s top performers—from Silicon Valley to Olympic athletes—use to achieve extraordinary results.
The Market Like A CMO workshop integrates these principles into its curriculum. Participants learn how to structure their work to maximize flow, from single-tasking and time blocking to identifying triggers that spark focus. By combining these techniques with practical marketing skills, Hurley and Evans offer a framework for sustainable, high-impact growth.
Building Marketing Systems That Scale
Marketing isn’t a task—it’s a system. Without the right processes in place, business owners are left spinning their wheels, chasing short-term solutions instead of driving long-term success. Hurley and Evans help entrepreneurs build scalable systems that connect the dots between campaigns, customer insights, and ROI.
Through the workshop, participants master essential skills like setting up and managing websites, creating data-driven campaigns, and optimizing customer journeys. But more importantly, they learn how to integrate these systems into their daily operations, making marketing a seamless part of their business—not an overwhelming chore.
Success Stories: Flow in Action
One 30-year-old retailer was on the brink of collapse during the pandemic. With no online presence and no strategy for reaching customers, survival seemed unlikely. Hurley and Evans stepped in with a clear plan the retailer could execute independently. The results? A 55% increase in leads and a 51% jump in revenue.
But beyond the metrics, the business owner gained something invaluable: the confidence and capability to take control. By applying both marketing strategies and flow techniques, they were able to transform their business into a thriving, agile operation.
The Freedom to Focus and Thrive
What sets Hurley and Evans apart is their holistic approach. They understand that success isn’t just about mastering tactics—it’s about creating the mental and physical space to thrive. The Market Like A CMO workshop combines marketing strategies with tools for recognizing and combating burnout, integrating recovery practices, and fostering balance.
Participants leave the program equipped not only with marketing skills but also with the ability to structure their work and life in a way that supports long-term success.
Your Path to Flow and Freedom
Courtney Hurley and Kelly Evans believe that small business owners deserve more than quick fixes and agency contracts. They deserve systems that work for them, not against them. The Market Like A CMO workshop provides the roadmap to make that happen.
If you’re ready to reclaim your marketing, master flow, and build a business that thrives on your terms, start your journey here. Because when you’re in flow, the possibilities for your business—and your life—are limitless.
