Entrepreneur Betty Gonzalez is not just building companies, she is building a blueprint for resilience. As the founder of Eleven 2 Solutions, a holding company focused on scalable service-based ventures, Gonzalez is transforming personal adversity into a platform designed to help families and small businesses achieve financial stability.
A Foundation Rooted in Entrepreneurship
Gonzalez’s journey began long before Eleven 2 Solutions. Raised by entrepreneurial parents, she grew up understanding both the independence and uncertainty that come with running a business.
“I saw firsthand what it meant to work for yourself,” she explains. “But like many people, I didn’t fully understand what it takes to make a business truly profitable.”
Her early ventures were marked by trial and error. She balanced traditional employment while attempting to grow businesses on the side, often without clear strategy or direction. Looking back, she describes that phase as “activity without alignment.”
A Season of Breakdown and Breakthrough
A defining chapter came after her divorce in 2023, when Gonzalez faced significant personal and financial instability. Without permanent housing, she relied on temporary living arrangements while working to regain control of her situation.
She later secured an administrative role with a service-based company in Naples, enduring long commutes and logistical challenges. But after nearly ten months, she lost the job following a professional mistake — a moment that could have marked another setback.
Instead, it became a turning point.
“Rock bottom is not the end,” Gonzalez says. “It can be the foundation for rebuilding a life with intention.”
Rebuilding With Strategy and Creativity
Determined to move forward, Gonzalez approached her next chapter differently. She focused on strategic networking, refining her résumé, and positioning herself for new opportunities.
One creative move stood out: she designed business cards with a QR code linking directly to her professional profile. That small but intentional step helped her stand out and ultimately secure a retail sales role closer to home: restoring both financial stability and confidence.
This season also marked a shift in mindset. Through years of personal development, including attending Tony Robbins events, Gonzalez began to understand the importance of proximity, mentorship, and consistent execution.
Building Eleven 2 Solutions
With renewed clarity, Gonzalez launched Eleven 2 Solutions, inspired by Ecclesiastes 11:2, a biblical principle centered on diversification and preparation.
Her first venture under the company, All Cleaning Pros of SWFL, is a brokerage-style business connecting households and companies with trusted cleaning providers. The model not only delivers convenience for customers but also creates growth opportunities for small service businesses.
A Vision Beyond Business
Gonzalez’s long-term vision extends far beyond a single company. She aims to expand All Cleaning Pros into multiple markets, creating a nationwide network of service providers.
But at its core, her mission is deeply personal.
“When faith meets strategic action, adversity becomes preparation,” she says. “My goal is not only to build successful businesses, but to help others believe they can rise again.”
Learn more: www.allcleanprosofswfl.com