Today we’d like to introduce you to Jeannine Betts.
Tell us about what you’re working on at the moment that you would love the world to know about. Give us as much detail as possible!
I’m on a mission to help insurance agents stop buying leads and instead build their own lead system. The industry as a whole has a real problem with lead generation and while insurance companies believe that either selling to your warm market (i.e., friends and family) will be effective but the truth is, chasing friends and family burns a lot of bridges and few sales ever happen. Many agents struggle to find high intent leads to buy their insurance products so their use the leads their company gives him in the hopes that the quality will be better. It never is. Agents quickly find out the leads they contact don’t want to buy insurance. The leads their company gives them are worked by multiple agents, and this causes prospects to be frustrated and angry with the next agent who calls them. So agents try buying leads thinking that lead vendors actually care about the quality of the leads they sell. They don’t. Those leads are not exclusive, and many prospects never answer the phone. This means agents spend over $1000 per month on leads and get a poor return on investment. It’s a vicious cycle of poorly qualified leads. So, to break this cycle I’m helping agents stop buying leads and instead generate Leads OnDemand by building their own lead system. That way it’s sustainable. The leads are fresh, and they are truly exclusive to each agent.
Is there anyone in your life you’d like to shout out that has helped you get to where you are? How have they helped you?
It may sound cliché but I want to thank my dad and coaches for helping me get to where I am. My father always had a big vision for my future and he’s always encouraged me to work very hard for my success. I owe my dad for my work ethic, my ability to build connections with people really quickly and my drive to figure out a problem. Also my coaches, I worked with several in the past 2 years that have really helped me accelerate and understand the online space. Specifically, I want to thank Phil Bohol for helping me develop the confidence I needed to know who I am and how I can help. I want to thank Dan Henry for his no nonsense, tough love coaching approach to making me better at marketing and Facebook ads. Also, I want to thank Marley Jaxx for her generosity and helping me create a powerful message that will last for years.
Do you have any final thoughts you would like to share with our audience?
If you’re stuck buying leads and you’re not getting a good ROI then it’s time to consider a different solution. So many agents think that they have limited choices in building their business. They either cold call, door knock and when those outdated methods don’t work, they go and invest all their money into leads hoping for a better result. The only way to work smarter not harder is buy building a system of your own. That way if you change products, or you change industries it becomes a system you can build over and over again without ever having to buy leads again.
Finally, how can people connect with you and learn more about what you do?