Connect with us

Hi, what are you looking for?

New York Business Now


Peterson Herard: Catalyst for Mid-Career Professionals’ Service Business Ventures

From Banking Success to Servicepreneurship: Empowering Professionals to Leverage Their Skills and Achieve Entrepreneurial Success

In the world of finance, Peterson Herard was a towering figure, conquering top positions at financial giants like JPMorgan Chase, Northern Trust Corp, and Florida Community Bank. His exceptional performance even earned him the prestigious title of the #1 banker in his district. Yet, like many in demanding corporate roles, the relentless hours and burnout eventually took their toll.

But in 2019, a pivotal moment arrived in Peterson’s life when his daughter Layla was born. Witnessing his wife struggle to find time for even the simplest tasks while he toiled from 7 am to 6 pm, Peterson knew he needed a change. It was then that he decided to take a leap of faith, bid farewell to his lucrative banking career, and embark on a path less traveled—a journey into entrepreneurship.

The Leap to Entrepreneurship

Peterson’s journey began with freelancing, offering him the initial flexibility he craved. Realizing the immense potential in the digital marketing realm, he pursued a digital marketing certification under the guidance of his mentor, Jacob. This marked the birth of his successful consultancy, Reap and Sow Media.

Through strategic hiring, automation, and diversification of his services, Peterson quickly catapulted his business to generate multiple six figures in revenue. However, he openly admits that the transition from corporate banking to entrepreneurship was anything but smooth. Peterson candidly shares, “Building a client base, especially in the fiercely competitive digital marketing realm, was an uphill battle.” Yet, he attributes his remarkable success to the invaluable mentorship he received and the certification that honed his digital marketing prowess.

Balancing Work and Life as a New Father

In his pursuit of work-life balance as a new father, Peterson implemented a flexible schedule, set clear boundaries, and mastered the art of strategic time management. Despite the inevitable challenges, his unwavering determination paid off, resulting in remarkable growth, both personally and professionally.

Empowering Professionals through ServiceBiz Launch Academy

Today, Peterson is on a mission to help mid-career professionals harness their existing skills and expertise to launch their own service-based businesses. At the heart of this mission lies his signature program, the ServiceBiz Launch Academy. This comprehensive program guides professionals in starting service businesses, whether on a part-time or full-time basis.

Peterson’s motivation is crystal clear: “I’m on a mission to teach professionals how to start service businesses and achieve the work-life balance they desire.” This mission springs from his own transformative journey of pivoting skillsets to find fulfillment in entrepreneurship.

Sharing Wisdom and Inspiring Others

Peterson’s book, ‘Servicepreneur,’ serves as a guiding light for aspiring service business owners. In addition to his book, he generously imparts invaluable insights on his Instagram account and captivates audiences as a sought-after speaker at various engagements, inspiring others to take the entrepreneurial leap.

The Importance of Persistence and Resilience

When asked about his most profound lesson, Peterson underscores the paramount importance of persistence and resilience in the world of entrepreneurship. “Entrepreneurship is a rollercoaster ride,” he advises. “The key is to keep forging ahead, learn from setbacks, and adapt to changing circumstances.”


Peterson Herard’s inspiring odyssey from a successful career in corporate banking to becoming a servicepreneur demonstrates that, armed with the right mindset and support, professionals can turn their passions into thriving businesses. His story serves as a testament to the transformative power of entrepreneurship and the potential for individuals to find true fulfillment in their work.

For those eager to learn more about Peterson’s insights and guidance, his book ‘Servicepreneur’ can be found here. You can also follow Peterson on Instagram here to stay updated on his program and receive ongoing inspiration for your own entrepreneurial journey.

Peterson Herard is not just an entrepreneur; he is a catalyst for others’ entrepreneurial dreams, providing the guidance and inspiration needed to turn those dreams into reality.

You May Also Like


Today we’d like to introduce you to Simone Ganesh-Goode. It’s an honor to speak with you today. Why don’t you give us some details...


Today we’d like to introduce you to Ramdas Yawson. It’s an honor to speak with you today. Why don’t you give us some details...


Today we’d like to introduce you to Dessy Handsum. It’s an honor to speak with you today. Why don’t you give us some details...


Today we’d like to introduce you to Chauntae Hammonds. It’s an honor to speak with you today. Why don’t you give us some details...

© 2023 New York Business Now - All Rights Reserved.