Ten years ago, asking if there would be alcohol at a party with friends might have earned you some puzzled looks, and perhaps with good reason. Having a party, going out clubbing, or even just scheduling a hangout at home were all synonymous with having at least one beer, if not many. However, that’s no longer the case.
As a society, we are now experiencing a shift in how we look at social events, and whether or not alcohol is a necessary part of them. This shift, largely tied to the rise of wellness culture and an increased focus on mental and physical health, is driving a new demand in the beverage industry for non-alcoholic products, leading to the rise of new brands designed to cater to this demand.
One of such brands, and a key player in this new market, is Philters, a company offering sophisticated, zero-proof spirits that deliver the same sophistication and strong flavor of classic cocktail, but without the drawbacks of alcohol.
A Growing Market for Alcohol Alternatives
According to a survey by IWSR Drinks Market Analysis, 58% of U.S. adults are actively reducing their alcohol consumption, and the no- and low-alcohol beverage category is expected to grow by 31% by 2024. And, according to this survey, the people turning to non-alcoholic options are not doing it out of necessity (such as medical conditions or due to medication), but rather by choice. The motivations for this choice, of course, tend to vary, with some being driven by health concerns, others by personal values, or simply out of a desire for more balanced lifestyles. As a result, the market for alcohol alternatives is expanding rapidly, with more options becoming available across different categories—from beer and wine to spirits and cocktails such as the ones produced by Philters.
That same report indicated that the no- and low-alcohol beverage sector grew by 7% in 2022 and is forecasted to increase by 31% between 2022 and 2024. This growth marks a great opportunity for brands like Philters to shape the future of drinking by providing high-quality, flavorful options that cater to a wide range of tastes and preferences.
Philters: Leading the Charge in Alcohol Alternatives
This leads us to the brand itself. Philters sets itself apart in the growing zero-proof market thanks to its commitment to creating alcohol-free spirits that taste just as good, if not better than their alcoholic counterparts. The brand’s lineup includes alternatives to whiskey, gin, and mezcal, all of which are made with all natural, locally sourced ingredients chosen for their benefits to the body.
Another factor contributing to the success of Philters is that products are designed to appeal to a wide range of consumers—from those who are fully sober to someone simply looking for ways to reduce their alcohol intake for health or lifestyle reasons. Then, there’s the social factor, as the versatility of their beverages allows mindful drinkers to feel included even when everyone else at the table is drinking alcohol.
Philters in the Future: Innovation and Sustainability
Whenever a market niche starts to experience growth, the first brands to benefit are those willing to innovate in order to meet customer expectations. Philters has already demonstrated its commitment to quality and creativity through their zero-proof spirits and emphasis on drinking as a sensory and social experience, and they are now reaping the much deserved benefits.
Looking to the future, Philters is poised to benefit even further by expanding their influence through partnerships with bars and restaurants, and also through the expansion of their product line to include more drink alternatives. That drive, combined with the rising consumer demand for these products makes Philters well-positioned to become a thriving leader in the market.
And if you’d like to have a taste of their products yourself, you can do so by going into their website and picking your favorite flavor out of their catalog.
